How Does Purple Shampoo Benefit the Hair? That said, to revive dark shades or hair with orange tones, Brown recommends using a blue shampoo. “It is for hair that has unwanted yellow tones.” People with darker hair or redheads can use purple shampoo, but their tones won’t be altered or changed, says Kell. Purple shampoo should only be used “for blonde to light brown highlights,” says Brown.
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